Samson Lee

Samson Lee

Strategic Partnerships Manager

Samson is a seasoned strategy and business professional with extensive experience in the food and agribusiness sectors. With a strong background in market research, financial analysis, and competitive strategy, he has a deep understanding of the alternative protein landscape and a passion for driving innovative solutions at the intersection of biotechnology, food, and sustainability.

Before joining Nurasa, Samson was a Consultant at Bain & Company, where he spearheaded market expansion strategies for global food brands, optimized sales performance for multinational dairy companies, and led international growth initiatives for plant-based milk brands. He also served as Strategy Manager at Perfect Day, where he developed financial models for partnership negotiations, assessed international expansion opportunities, and supported fundraising efforts with data-driven projections.

Samson holds a Master’s in Management and a Bachelor’s in Biotechnology from Imperial College London, equipping him with a unique blend of scientific expertise and business acumen. At Nurasa, he leverages his deep industry knowledge to forge strategic partnerships and drive sustainable growth in the food innovation space.