Prefer makes bean-free coffee. Climate change threatens to erase 50% of coffee farmland by 2050. To mitigate this, Prefer ferments barley, bread, and soy to create coffee flavours. The end result is ground coffee they distribute to cafes, hotels, and restaurants. Prefer is on a mission to ensure your coffee is delicious, affordable, and sustainable, forever.
Prefer’s R&D facility is currently based at Nurasa’s FTIC, which supports our product development and early commercial tests in markets. Prefer was also the Grand Winner at the inaugural FTIC Food Tech Start-Up Challenge last year.